"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
Peter Drucker: Management: Tasks, Responsibilities, Practices. HarperCollins. ISBN 0-88730-615-2.
"The medium is the Message" Marshall McLuhan
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